Brendon Lavernia

Senior Manager, Program Marketing & Advertising, Showtime Networks Inc.

Lavernia played an integral role in the 8-month-long marketing campaign for Showtime’s “Penny Dreadful,” tapping audiences through a unique branded experience on Xbox, drumming up buzz at a pre-premiere at SXSW and celebrating with hardcore fans at Comic-Con.

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Tuesday–February 17

Optimum, Fubo Highlight Need for Video Simplicity and Value

At a Paley Media Council event held Tuesday in NYC, Optimum Chairman/CEO Dennis Mathew and Fubo CEO David Gandler agreed that rule No. 1 in today’s pay TV business is: know the customer and build for them.

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