Brenda Piper
CMO, Turner Broadcastings Animation
Young Adults & Kids Media
Piper greenlights all original programming for Turner’s Animation division and has co-created myriad successful marketing franchises, including the first ever “Hall of Games Awards,” which pulled in more than a dozen new advertisers, and the award-winning “Stop Bullying: Speak Up” campaign. Under her leadership, Adult Swim has soared to cable’s #1 spot in adults 18-34, and Cartoon Network leads among boys 6-11 and 9-14. Given her demanding schedule, Piper’s volunteer work is impressive. She sits on the Girl Scouts’ National Board of Directors, the Advisory Board for Usher’s New Look Foundation, and she has volunteered at the Marjorie & Steve Harvey’s Foundation’s annual “Girls Rule the World” mentoring weekend in Atlanta. How does she balance it all? She learned early from her mentor Brenda Barnes, COO at Pepsi Cola at the time, that the secret is knowing that you can’t have it all. “It’s all about balancing priorities and letting go of what doesn’t matter,” she says.