Bravo’s “Play Live” takes participation TV to a new level by letting fans interact and share their reactions during shows, and then seeing the results on-air in real time. With a multiplatform interface that blends traditional on-air graphic systems with the more robust and sophisticated animation capabilities of digital platforms, Play Live creates new ways to watch and interact with shows like “Watch What Happens Live” and “It’s a Brad, Brad World.” In fact, ratings on Play Live episodes average 10% higher than non-Play Live episodes. Sponsor awareness, retention, and impact to purchase has grown by double digits. Those are real results, and Bravo’s not playing around…

The Daily


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