The transmedia prequel experience seeks to engage “Top Chef” fans and drive tune-in prior to the launch of Season 11. The initiative generated an incremental cross-platform sponsorship for the network and drew 500,000+ streams with 48% awareness.

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Circumstances have conspired to require me to do the food shopping for our household these days, something I had always avoided. I have an almost preternatural aversion to the unending aisles of major food

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