Brad Schwartz
Brad Schwartz
Title: President, Pop
Years in Cable: 14
Education: BA, University of Pennsylvania
One Word that Best Describes Me: Canadian
2015 was a big year for Pop. After steering the successful rebrand from TV Guide, Schwartz kept the momentum going with nine quarters of ratings growth, nearly 100 new blue chip advertisers and a flurry of original programming. The network’s first scripted series, “Schitt’s Creek” is helping drive viewership and propelling new carriage agreements, including recent launches on Cablevision and AT&T U-verse, among others.
The biggest innovation in cable over the last year: The Real Housewives of Potomac
Virtual reality is… My favorite Jamiroquai song
My first job: Assistant to Lorne Michaels—”Saturday Night Live”
What excites you most about DOCSIS 3.1? The catchy brand name.
If this election year was a reality TV series, it would be called… “You’re The Worst”
What should cable do to improve its image? Have Kylie Jenner tweet about it.
My favorite hashtag is: #IWokeUpLikeThis
My typical breakfast is: Bulletproof Coffee
My Starbucks order: I usually walk in the door first, then wait in line, then I tell them what I want, pay for it, wait a few minutes and then I take it.