Brad Schwartz

Title: President, Pop

Years in Cable: 14

Education: BA, University of Pennsylvania

One Word that Best Describes Me: Canadian


2015 was a big year for Pop. After steering the successful rebrand from TV Guide, Schwartz kept the momentum going with nine quarters of ratings growth, nearly 100 new blue chip advertisers and a flurry of original programming. The network’s first scripted series, “Schitt’s Creek” is helping drive viewership and propelling new carriage agreements, including recent launches on Cablevision and AT&T U-verse, among others.


The biggest innovation in cable over the last year: The Real Housewives of Potomac

Virtual reality is… My favorite Jamiroquai song

My first job: Assistant to Lorne Michaels—”Saturday Night Live”

What excites you most about DOCSIS 3.1? The catchy brand name.

If this election year was a reality TV series, it would be called… “You’re The Worst”

What should cable do to improve its image? Have Kylie Jenner tweet about it. 

My favorite hashtag is: #IWokeUpLikeThis

My typical breakfast is: Bulletproof Coffee

My Starbucks order: I usually walk in the door first, then wait in line, then I tell them what I want, pay for it, wait a few minutes and then I take it.

The Daily


Still Dark

Mediacom lost Tegna stations over a retransmission consent conflict more than 100 days ago. The blackout could cost customers the Oscars and the NFL Drafts.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up



Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.