Brad Schwartz
Title: President, POP – a CBS/Lionsgate partnership
Years in Cable: 12
Education: BA, University of Pennsylvania
Best Advice in 7 Words or Less: Take pictures.

Schwartz led the successful rebrand of CBS/Lionsgate-owned POP, formerly TVGN, to more than 80 million homes this January, building the new network nearly from the ground up. With more than 400 hours of original content, POP is poised for growth in the coming year, particularly with an exec like Schwartz at the helm. He’s launched the cable networks Fuse, MuchMusic (Canada) and MTV Canada, and has been behind successful programming such as the Emmy -nominated “Billy on The Street” and the Peabody-winning “Degrassi.” Given that there are an additional 10 projects in development at POP, we’re excited to see what’s in store.

I watch most programming on this device: My couch
If I had a show on YouTube it would be called: “Blame Canada”
The day we get multiplatform measurement is the day… everyone wins.
If I could interrupt Kanye West just once, I would tell him… you are a one-of-a-kind musical genius.
I wish Congress would just… get along.
Twitter, Instagram or Snapchat? Twister
Desert island album: Sublime
My favorite business/motivational book: Start With Why

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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