By using minimal UI throughout the apps, Bottle Rocket put maximum focus on the key art driving users to watch the characters and shows they have adopted. Deference to content, clarity in UI and depth in presentation make for a richer TVE experience and deeper engagement. Distributors approved. AWE has been deployed by major media companies resulting in more than 20 apps. Currently, the majority of AWE apps are rated 4+ or higher in the app stores, higher than almost all other TVE experiences on the market.