Bob DeBitetto
Title: President, Brand Strategy, Business Development and A+E Studios at A+E Networks
Years in Cable: 16
Education: JD, UCLA School of Law
Best Advice in 7 Words or Less: It’s just TV.

DeBitetto knows that owning your own content is critical is today’s competitive programming landscape. The studio arm creates and executes scripted programming across A+E Network’s networks and platforms, including the adaptation of French zombie hit “The Returned” for A&E, the comedic drama “Un-Real” for Lifetime and the “Sons of Liberty” miniseries for History. Of late, DeBitetto has been spearheading first-look deals with top creative execs, including showrunner Carlton Cuse  of “Bates Motel,” “Vikings” creator Michael Hirst and “Dallas Buyers Club” producer Rachel Winter, thus securing even more quality content in the pipeline.

I watch most programming on this device: iPad
If I could interrupt Kanye West just once, I would tell him… get off the stage.
If Disney hired me to reboot “Star Wars” I would… hire Matt Stone and Trey Parker.
If my office produced a viral video, the background music would be… Gimme Shelter  (Rolling Stones)
The technology that will most benefit cable over the next year is… anything that results in a better user experience.

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TNT Tops Prime Again

Last week’s weekly ratings pyramid looks a lot like the previous week’s, with TNT in the top spot in prime (2.208 million P2+) and Fox News taking the #1 position in total day (1.193mln).

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