Big Ten hooked onto the success of its BTN2Go marketing campaign featuring mini mascots. It created school-specific mini mascot T-shirts that were so popular it couldn’t keep up with demand. The net distributed more than 13,000, and still emails came in from fans asking if they could buy the popular swag.

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Wednesday–June 23

Name Game Redux

Commentary By Steve Effros I wasn’t planning on dwelling on the subject of the language we use to describe our business and how others use (or misuse) it for a second week in a row. However I wound up

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