Big Ten hooked onto the success of its BTN2Go marketing campaign featuring mini mascots. It created school-specific mini mascot T-shirts that were so popular it couldn’t keep up with demand. The net distributed more than 13,000, and still emails came in from fans asking if they could buy the popular swag.

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Midco’s SCI Acquisition Closes

Midco finalized its acquisition of SCI Broadband on Wednesday. The close of the deal expands Midco’s Minnesota

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