Beth Roberts
Title: EVP, Business Operations, NBCUniversal Cable Entertainment
Years in Cable: 13
Education: BA, Vassar College; JD, Boston University School of Law
Best Advice in 7 Words or Less: Be bold but be smart.

Roberts leads all business and legal affairs, strategies and negotiations for NBCU’s cable entertainment portfolio of 10 entertainment networks and two production studios. Among her key achievements in 2014 was the negotiation and renewal of the Ryan Seacrest relationship, which will be maximized across the NBCU cable portfolio and NBC broadcast, respectively. This year, she’ll continue to focus on these kinds of high-profile deals. As 2015 continues, she’ll continue to focus on high-profile business deals while constructing new and innovative business models.

Favorite screen: Multi-tasking with television and Internet simultaneously.
The day we get multiplatform measurement is the day I… feel confident we understand the true value of each show.
Apple iWatch or Rolex?
Apple iWatch, but version 2.0.
I wish Congress would just… stop representing special interest groups and get back to representing the people.
The technology that will most benefit cable over the next year is… creating OTT networks to complement our linear networks.
The last time I had a good laugh was… scrolling through DYAC… belly laughs!
My favorite business/motivational book: Leading So People Will Follow by Erika Andersen

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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