Education: Vassar College; Boston University School of Law
Years in Cable: 10
Best Advice: Work hard but live life.

Roberts’ main focus is harnessing the power of NBCU’s 11 networks, Universal Cable Productions (UCP) and Wilshire Studies, which together generate billions in revenue. As COO of UCP, she helps oversee the strategic and financial growth, and day-to-day operations of the full-service studio behind several series for USA and Syfy. Her push for strategic innovations in content creation led to the establishment of a digital studio for original programs and no doubt some exciting new content to come from it.

I watch the majority of programming on this device: Television

The biggest innovation in cable over the last year: Full season banking

The technology that will most benefit cable over the next year is: Fast-forward disable.

The day we get multi-platform measurement is the day I…. approve increasing production budgets.

Twitter or Instagram? Instagram… a picture tells 1,000 characters.

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Friday–November 7

Paramount, Professional Bull Riders Streaming Deal

Paramount Skydance has cut a new five-year streaming deal to put the Professional Bull Riders ’ “Unleash the Beast” competition on Paramount+, starting on Dec. 12 with the kickoff of the 2026 season

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