EVP, Ad Sales and Media Solutions
The Weather Channel Companies
Since arriving at TWCC in January 2010, Lawrence has integrated the company’s separate cable and digital ad sales divisions into a cross-platform sales organization selling across TV, online, mobile and tablets. During the past year, her team introduced multi-screen integration to clients including AT&T, Toyota and Microsoft. Above all, the busy Lawrence stays balanced. Her proudest accomplishment? “Having an important role at work while juggling my most important job – my family,” she says.