EVP, Ad Sales and Media Solutions
The Weather Channel Companies

Since arriving at TWCC in January 2010, Lawrence has integrated the company’s separate cable and digital ad sales divisions into a cross-platform sales organization selling across TV, online, mobile and tablets. During the past year, her team introduced multi-screen integration to clients including AT&T, Toyota and Microsoft. Above all, the busy Lawrence stays balanced. Her proudest accomplishment? “Having an important role at work while juggling my most important job – my family,” she says.

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Tuesday–December 23

CFX Review: The Five Industry Stories that Defined 2025

Sometimes, to look forward, you’ve got to look back. As we head into 2026, the CFX editors reflect on the year that was, recapping what they believe were the five biggest stories of the past 12 months.

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