EVP, Ad Sales and Media Solutions
The Weather Channel Companies

Since arriving at TWCC in January 2010, Lawrence has integrated the company’s separate cable and digital ad sales divisions into a cross-platform sales organization selling across TV, online, mobile and tablets. During the past year, her team introduced multi-screen integration to clients including AT&T, Toyota and Microsoft. Above all, the busy Lawrence stays balanced. Her proudest accomplishment? “Having an important role at work while juggling my most important job – my family,” she says.

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Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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Cablefax 100 Awards Nominations Open November 13th, 2024.
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