EVP, Ad Sales and Media Solutions
The Weather Channel Companies

Since arriving at TWCC in January 2010, Lawrence has integrated the company’s separate cable and digital ad sales divisions into a cross-platform sales organization selling across TV, online, mobile and tablets. During the past year, her team introduced multi-screen integration to clients including AT&T, Toyota and Microsoft. Above all, the busy Lawrence stays balanced. Her proudest accomplishment? “Having an important role at work while juggling my most important job – my family,” she says.

The Daily


NFL Explores Selling Stake in Media Biz

The NFL has hired Goldman Sachs to explore options for its media businesses, including NFL Network and NFL RedZone . The league informed team owners Wednesday, with the WSJ the first to report the news. “As

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Jul 16
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