VP, Digital Media
Plotting the strategic direction, production and operations of ABC Family’s digital media initiatives, including initiatives surrounding ABCFamily.com and related broadband and mobile applications, Johnson brings considerable experience and institutional knowledge the tough job of figuring out how ABC Family’s millennial audience wants to interact with and consume online and mobile content. Her past experience at SOAPnet Digital Media helps a lot, considering that she spearheaded “SOAPNETIC,” a groundbreaking gated broadband offering that’s now available through several distributors. And before that, she paid her dues a s a young editorial director of digital media at Bravo, whose still excellent use of digital to market shows gave Johnson the perfect foundation for her current expertise.
What personal qualities do you think have helped you get to your current position – and which ones (that you either now possess or must work on) will advance you to the next level?
I work hard to foster an environment of collaboration and teamwork where multiple perspectives are always considered and respected. I think to be successful at such a creative company, you have to listen to the people you work with and be open to new ideas. As for growth, I’m a big believer in tenacity and passion tempered with patience.
What digital trend will be the biggest game changer in the next 1-3 years?
I think mobile will continue to be a significant trend. We just launched an ABC Family app for iPad, iPhone and iPod touch that streams full episodes, and fans love it. I definitely see our mobile optimization efforts being an ongoing priority.