Under R&D guru Richard Pattinson, BBC StoryWorks has pioneered new ways of understanding the emotional impact of content-led marketing by measuring consumers’ subconscious reaction to campaigns on BBC.com, even partnering with facial coding experts at CrowdEmotion to understand how brands can improve engagement. According to the research, exposure to content-led marketing can significantly improve consumers’ positivity towards brands (with a +77% increase in explicit positivity between pre and post exposure). The study also measured the second-by-second facial movements, showing that exposure can lead to a 14% increase in subconscious positivity.

The Daily

Subscribe

Banse Readying for Retirement

Amy Banse , Comcast vp and managing director/head of funds, Comcast Ventures , is retiring after nearly three decades at the company. Banse joined Comcast in 1991 as an in-house attorney responsible for

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up