Under R&D guru Richard Pattinson, BBC StoryWorks has pioneered new ways of understanding the emotional impact of content-led marketing by measuring consumers’ subconscious reaction to campaigns on BBC.com, even partnering with facial coding experts at CrowdEmotion to understand how brands can improve engagement. According to the research, exposure to content-led marketing can significantly improve consumers’ positivity towards brands (with a +77% increase in explicit positivity between pre and post exposure). The study also measured the second-by-second facial movements, showing that exposure can lead to a 14% increase in subconscious positivity.

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Thursday–December 12

Delaware Doles Out BEAD Grants to Comcast, Verizon

Delaware became the second state behind Louisiana to announce grant funding awards from its BEAD allocation, awarding Comcast and Verizon $17.4 million to provide service to eight grant areas across the state

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