Under R&D guru Richard Pattinson, BBC StoryWorks has pioneered new ways of understanding the emotional impact of content-led marketing by measuring consumers’ subconscious reaction to campaigns on BBC.com, even partnering with facial coding experts at CrowdEmotion to understand how brands can improve engagement. According to the research, exposure to content-led marketing can significantly improve consumers’ positivity towards brands (with a +77% increase in explicit positivity between pre and post exposure). The study also measured the second-by-second facial movements, showing that exposure can lead to a 14% increase in subconscious positivity.

The Daily



Telemundo is launching celebrity dance competition reality show “Así Se Baila,” set to premiere on the network in September. Episodes will also be available to stream next day on Peacock as well as live

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