Under R&D guru Richard Pattinson, BBC StoryWorks has pioneered new ways of understanding the emotional impact of content-led marketing by measuring consumers’ subconscious reaction to campaigns on BBC.com, even partnering with facial coding experts at CrowdEmotion to understand how brands can improve engagement. According to the research, exposure to content-led marketing can significantly improve consumers’ positivity towards brands (with a +77% increase in explicit positivity between pre and post exposure). The study also measured the second-by-second facial movements, showing that exposure can lead to a 14% increase in subconscious positivity.

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AI Agents Reshape Network Traffic

Non-human network traffic is surging as agentic AI usage in the home continues to grow. Web services provider Cloudflare estimates that more than 50% of internet traffic is now non-human, with daily AI agent

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