Within 24 hours, the telethon, which was broadcast worldwide through the Filipino Channel to help in the relief efforts, raised over $320,000 from viewers all over the US and Canada, who donated via phone and online. The program, which covered the strongest storm recorded at landfall, was put together in the midst of the anguish and chaos in the Philippines. It not only provided real-time storm updates, but also featured stories of Filipinos in North America who worried about their loved-ones’ safety and well-being, as well as local and national leaders who assured the community that help was on its way.

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Fox, ESPN on Improving Live Sports Experience With DTC

It’s been a few months since the launch of Fox One and ESPN Unlimited. While we’re still waiting to hear how the DTC apps are performing from a numbers perspective, we learned a bit more about how each programmer is working to improve the live sports watching experience.

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Mar 13
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