Sarnoff helps drive the company’s advertising affiliate sales, linear and digital program sales, home entertainment, licensing and BBC.com. Recent home runs include a nationwide theatrical screening event for “Doctor Who’s” 50th anniversary special, “The Day of the Doctor,” a Twitter Amplify program to reinvigorate the “Top Gear” brand and the growth of BBC America HD and BBC World News by 20 percent and 15 percent, respectively. The network’s ad sales department delivered 22 percent higher net revenue as well. She believes cable has done a better job than most industries in supporting women “because women were there from the beginning. To this day, there are many women at the top in cable, which is crucial in helping to create open and diverse corporate cultures.”
How can cable do better job at supporting the industry’s women?
I think the cable industry does better than most in supporting women because women were there from the beginning. To this day, there are many women at the top in cable, which is crucial in helping to create open and diverse corporate cultures. WICT also does a great job in advancing and celebrating women.
Best trick for maintaining the personal-professional life balance?
Love what you do. My kids know that I love what I do and are happy for me and want to feel a part of it. Their support is critical to keeping everything in balance.
When not in the office, where are we most likely to find you?
I’d like you to find me on the golf course, ski slopes, softball field or beach. Where you’ll probably find me is doing emails at home while catching up on TV shows that I missed.