Winter joined UP full-time in February after a successful nine-month stint freelancing for the network, no doubt impressing senior management by refining the brand and giving it a sharper focus than ever before. More than just giving UP a fresh look, she gave it a contemporary feel. She green-lit reality series “Bringing up Bates,” which quickly became the network’s highest-rated original series across key demos, and its first original scripted series, “Ties That Bind.” No wonder her reply was, “Creating content,” when asked what is the biggest growth area for women in cable.

 

Where are the biggest growth areas for women in cable?

Creating content.

 

What’s the most important aspect of mentoring?

Fostering and nurturing curiosity and passion for this business.

 

What/who inspires you at work? What/who inspires you outside the office?

At work, it’s great creative and watching the teams get excited about something we are doing. At home, my husband. We make each other laugh and encourage each other to be better people, parents and partners.

 

Best trick for maintaining the personal-professional life balance?

Being focused and present on what you are doing right now. Not always easy.

 

Your favorite trick for unwinding?

I’m obsessive about cleaning the kitchen counter. When it is spotless, I am at peace.

The Daily

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TV Using Digital to Feed and Extend the Brand

From reality to comedy to true crime, series with strong multimedia ties were in the spotlight at the recent Television Critics Assn press tour in LA.

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