Listerman is three years into her newly created position, unique for its ability to touch both television and digital ad sales. Despite her workforce being reduced this year due to restructuring, she has found ways to maximize revenue. She was behind a deal with Snapchat’s Discovery platform and a host of VOD product deals in the past year. Mentoring, to Listerman, is about both sharing and learning.

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TV Using Digital to Feed and Extend the Brand

From reality to comedy to true crime, series with strong multimedia ties were in the spotlight at the recent Television Critics Assn press tour in LA.

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