Amy Ivan

Corporate Communications Coordinator, Crown Media Family Networks

Ivan managed multiple partnerships and promotions, including gaming and a sweeps, that led to the successful launch of Hallmark Channel’s first primetime series “Cedar Cove.” The sweepstakes was the net’s most successful, resulting in nearly 1mln entries. “My job as a marketer is especially exciting as we constantly explore new and unique opportunities to capture our desired audience and introduce them to our network,” she says.

What makes you most excited about this industry as you advance in your career?

The television landscape has become so competitive, as viewers have so many options of what to watch and how to access content. My job as a marketer is especially exciting as we constantly explore new and unique opportunities to capture our desired audience and introduce them to our network.

Who has been your biggest mentor and why?

Our Director of Consumer Marketing, Melissa Davidson, has been a very valuable person to learn under. She has great instincts and has consistently challenged me by increasing my responsibilities and helping me to reach my professional goals.

What three things can’t you live without?

Music, my iPhone and Diet Coke

The Daily

Subscribe

DirecTV, DISH Merger Still Possible

AT&T found a way to offload a stake in its US video business, but this likely isn’t the end of the road for DirecTV. A combo with DISH is still possible.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.