AMC wants to make sure the zombies are “virtually” everywhere. The 3 episodes of “The Oath,” a web series launched on Oct 1, aimed to rally enthusiasm for the “The Walking Dead” Season 4 premiere on Oct 13. And it worked: With 21 million total viewers, the premiere delivered the highest ratings of any episode in the series’ history. In addition, The Walking Dead surpassed 20 million Facebook fans shortly after the Oct 13 premiere.

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