The digital team’s task at AMC went well beyond simple supplemental material on a website or a set number of tweets a day. Recognizing the value in deepening the viewer’s connection to the network’s content, they produced exclusive webisodes and behind-the-scenes features that expanded each show’s universe. Including 360 VR experiences, original podcasts, all-original web series, and even mobile games, the AMC digital experience has catalyzed viewer engagement and has always improved year over year. In 2016 they saw double-digital video growth, video consumption across all platform increase by 42%, and remain one of the top 5 social cable networks on Twitter and Facebook.

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Friday–April 26

Charter Unpacks Impact of ACP’s Sunset

Charter hasn’t been immune to the slowdown in broadband activity in 1Q24, reporting the loss of 72,000 residential and SMB internet customers. It’s looking at what the discontinuation of ACP will mean for its sub base.

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