AMC’s Story Sync was instrumental in the success of the network’s “Halt and Catch Fire,” “TURN,” and “The Walking Dead” in 2014, all of which saw double digit increase in terms of average time spent for the finale over premiere. The feature is an integral tactic in supporting existing audience engagement and spreading awareness to potential new fans of the series.

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Ratings

News, sports and Christmas movies dominated the ratings last week. But a strong showing for “Yellowstone” propelled Paramount to the fourth most-watched cable network for the week. Immediately following

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