AMC’s Story Sync was instrumental in the success of the network’s “Halt and Catch Fire,” “TURN,” and “The Walking Dead” in 2014, all of which saw double digit increase in terms of average time spent for the finale over premiere. The feature is an integral tactic in supporting existing audience engagement and spreading awareness to potential new fans of the series.

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FTC Looks Again at Negative Option Rule

The FTC is taking a new look at its negative option rule, which is designed to prevent unfair, deceptive practices in subscriptions, automatic renewals and free trials.

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