Amanda Herald

Director, Media Strategy & Business Development, National Football League

Herald handles strategy and business development for the NFL’s digital properties, including NFL Mobile and TVE app Watch No small job—and one that was even more important with the relaunch last year of NFL Mobile. She had to balance team-wide coordination on a number of fronts. It paid off with the NFL Mobile achieving record consumption and video subscription revenue exceeding expectations.

What makes you most excited about this industry as you advance in your career?

In today’s environment we have unbridled opportunity to evolve the media experiences we deliver. Leaders are likely to emerge over the next year or two, including those who not only embrace change but also prepared for it over the years with a healthy level of paranoia. Younger generations in the industry should have a unique opening to contribute by challenging traditional models and simply thinking from the perspective of today’s fans and viewers.

Who has been your biggest mentor and why?

David Healy and I started at the NFL the same day 5+ years ago. He has consistently encouraged me to maintain a broad perspective around which to shape a career while being committed to the organization and improving in my role each day. He will be moving into a new role soon, and I am grateful to know I can continue to look to him for guidance as a mentor and friend.

What three things can’t you live without?

In-flight WiFi (although I still can’t fly during Canes/Heat/Dolphins games until Gogo figures out streaming). theSkimm. And Mint Chip Ice Cream.

The Daily


NBCU’s Shell Not Interested in M&A Any Time Soon

Don’t expect NBCUniversal CEO Jeff Shell to be the latest media executive to announce a major merger or acquisition. He’s more than happy with what he’s got.

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