Alison Hoffman
CMO, Starz Entertainment
Hoffman was promoted to her newly created position earlier this year, on the merits of her leadership across several key initiatives for Starz. She repositioned the network as a destination for diverse original programming with a brand transformation that included launching a “master-brand” strategy that includes integrating the Encore services into the new Starz as well as the successful launch of the Starz App. Hoffman says she’d like to see more women CEOs, and a “relentless” focus on closing the pay gap. When it comes to programming, “I love shows that offer complex, weighty roles for women,” she says. “I tend not to care whether the characters are good people or role models.”
Which sector of the cable industry best demonstrates gender equality? Which could use some enlightenment?
Our industry is making strides but still has a lot of work to do in ensuring equality at all levels of an organization. We need more women CEOs, we need to cultivate the next generation of female leaders and we need to be relentless about closing the pay gap.
What advice would you give your 13-year-old self?
Don’t agonize too much over career decisions. Go with your gut and always choose people over money.
Which current programming best reflects the kind of women’s roles you like to see and why?
I love shows that offer complex, weighty roles for women. I tend not to care whether the characters are good people or role models. Claire Randall from “Outlander,” Christine Reed from “The Girlfriend Experience,” Tasha St. Patrick from “Power,” Phoebe Waller-Bridge’s heroine in “Fleabag” and Alicia Florrick in “The Good Wife” all seem like interesting and authentic characters those actresses are proud to play.
What’s been the biggest story in cable this year?
Obviously election coverage has dominated cable this year, but I also thought the Gretchen Carlson lawsuit was stunning in the swiftness with which allegations were made, Ailes was ousted, a settlement was reached and public apologies were made by Fox.
