VP, Public Relations
WE tv

Rao heads up communications for WE tv, and has fostered public relationship campaigns for popular shows such as “Braxton Family Values,” “Downsized” and “Joan & Melissa: Joan Knows Best?” She also oversees public affairs and educational campaigns for the network. Her advice for newcomers? “Be a sponge! Prick up your ears and take in as much as you can – and not just from folks inside your field, specialty or industry, but from those outside of it. We all need to be triple threats, like Justin Timberlake.”

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Former NBCUniversal exec Jen Carfley has joined Scripps in the newly created role of head of small and medium business growth and direct response advertising.

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