Alfred C. Liggins, III
Title: Chairman, TV One
Years in Cable: 11
Education: MBA, Wharton
Best Advice in 7 Words or Less: Do what you love, love what you do.
Title: President, TV One
Years in Cable: 23
Best Advice in 7 Words or Less: Early to bed early to rise, advertise!
Under Liggins’ direction, TV One scored its highest-rated programming event in network history with the inaugural airing of the 45th NAACP Image Awards. Original programming hours are up 40 percent, and now he’s joined by the experienced and successful media exec Brad Siegel. Named network president this January, Siegel previously spent a decade as vice chairman at UP and helped launch Earvin “Magic” Johnson’s Aspire. In his new role he’ll build on the success of TV One’s originals, including “Unsung” and “R&B Divas LA,” and he’ll further develop the live, daily news program “News One Now.”
Apple iWatch or Rolex? Rolex
Twitter, Instagram or Snapchat? Twitter—Check out @rolandsmartin
The biggest innovation in cable over the last year: INTX: the Internet and Television Expo, NCTA’s annual conference
My favorite business/motivational book: There are many, but a favorite is Steve Jobs by Walter Isaacson
I watch most programming on this device: Sony 4K HDTV
I wish Congress would just… do what they are paid to do and what their constituents want them to do.
The Awards show the industry needs right now is: Not another awards show.
Favorite vacation spot: Amalfi, Italy
Favorite TV Show as a kid: “Little Rascals”
The last time I had a good laugh: Watching the Justin Bieber Roast
Dish I can make and that would impress a celebrity chef: Linguini with clams and artichokes
My favorite business/motivational book: The Battle For Your Mind