Alfred C. Liggins III

TV One has had an amazing year so far, which may be directly linked to Liggins’ decision to hire Brad Siegel as the network’s new president. In the first quarter, the company kicked off a major rebrand planned to coincide with one of its biggest events of the year, the February broadcast of the NAACP Image Awards. New programming also was rolled out to complement the network’s new “Represent” tagline. In 2016, TV One also became the exclusive cable home for Fox hit series “Empire.” Celebrating the impact of African-American culture is important to Liggins not only on the air, but in his off hours as he supports The Apollo Theater in Harlem. Liggins says, “It is an honor to be associated with a venue that launched the careers of so many African-American musicians.”

The technology that will most benefit cable over the next year is…
The App proposal made by NCTA in response to the FCC’s set top box proposal.

Favorite charity organization you work with…
The Apollo Theater in Harlem.  It is an honor to be associated with a venue that launched the careers of so many African-American musicians.