Liggins’ Radio One business successfully bought out Comcast and is now the complete and sole owner of TV One, making it the only minority-controlled television network. Late last year, Liggins appointed a new TV One president, Brad Siegel, and together their efforts have yielded the highest rated Q1 and Q2 in primetime and total day, a first-ever production partnership with PBS, and an increase of 31% in key primetime demos. Liggins serves on the board of directors for organizations including The Apollo Theater and The Boys and Girls Club of America. “Invest early and often in emerging talent from the broadest resource pool possible,” he says.

What’s your biggest professional accomplishment in the past 12 months?

Radio One’s acquisition of Comcast’s membership interests in TV One.

Best business advice you’ve received?

Early To Bed, Early To Rise, Advertise!

How can cable better support diversity?

Invest early and often in emerging talent from the broadest resource pool possible.

What’s been the biggest story in cable this year?

Millennial trends and disruptors.

The Daily


Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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