Years in Cable: 10
Education: MBA, Wharton
Best Advice: Do what you love, love what you do.
Under Liggins’ guidance, original primetime series drove TV One’s ratings growth in 2013, including “News One Now,” the first-ever daily news and information program targeting African Americans. TV One also landed a multi-year deal as home of the NAACP Image Awards. Success in delivering a younger audience has inspired Liggins to create a competitive new content strategy designed to attract, retain and recruit younger viewers.
I watch the majority of programming on this device: Regular TV
One thing I would do all the time if I could: Swim/Golf
Oscars or Grammys? Grammys
Favorite vacation spot: Beach so I can swim or Mountains where I can ski.
Beach or mountains? Beach
The last time I had a good laugh: Every day