Alfred C. Liggins
Title: CEO, Radio One, Inc. & TV One
Years in Cable: 12
Education: MBA, Wharton
Bradley J. Siegel
Title: President, TV One
Years in Cable: 24
Education: BS, Washington University
One Word that Best Describes Me: Passionate
As the new president of TV One, Siegel ushered the network toward strong growth as a result of his aggressive push for original content: It enjoyed five consecutive quarters of year-over-year gains in primetime and posted its best primetime and total day performances ever among W25-54. His focus in the coming year will continue to center around attracting new viewers to the net’s originals, including new comedy “Here We Go Again” and docu-series “The Next: 15.” For Liggins, it was a landmark year in business. He celebrated parent company Radio One, Inc.’s 35th anniversary and fulfilled the dream of buying out Comcast’s ownership interest in TV One, making the net fully African-American owned.
Hoverboard, driverless car or drone: Driverless car; I could get so much more work done!
Favorite vacation spot: Anywhere with great friends, food and wine.
My Starbucks order: Skinny Vanilla Latte
What was your first job? Selling direct mail advertising.
“Star Trek” celebrates its 50th Anniversary this year. So if Mr. Spock’s motto is “Live Long and Prosper,” mine is… A person CANNOT ever be successful in business unless those around that person want them to be.
My cable industry mentor and why: Dick Parsons is my mentor because he is brilliant, has a breadth of business and political experience and is amazingly calm.
The biggest innovation in cable over the last year: Comcast XI Voice Activated Remote
What was your first job? Promotion director, Sportswise Magazine
My Starbucks order: Grande Iced Coffee Black
Last show I watched not on my network(s): Vinyl
“Star Trek” celebrates its 50th Anniversary this year. So if Mr. Spock’s motto is “Live Long and Prosper,” mine is… I can believe anything as long as it’s incredible.
If this election year was a reality TV series, it would be called… I’m Gonna Git You Sucka
What was last costume you wore and why? I was a pimple that squirted… because I was in college!
Best way to spend a Saturday night: Cooking for friends
Favorite vacation spot: Amalfi, Italy
My typical breakfast is: Chobani Non-fat Plain Greek Yogurt