Alexandra Shapiro

It’s been a busy year for Shapiro. She launched awareness around USA’s returning arsenal of original programing and introduced the comedy and reality genres to the network’s audiences, contributing to its first-ever renewals in each genre with “Sirens” and “Chrisley Knows Best.” She also drove the marketing and digital strategy for the launch of acquisition “Modern Family,” bringing an audience who were 30 percent new to the network and who were younger, more affluent and more educated.