Shapiro is responsible for the creative oversight of the network, which includes consumer and strategic marketing, promotions as well as digital and social strategy. One of her biggest accomplishments this year was the launch of Mr. Robot, which is ironic because she says the most important aspect of mentoring is “being human.”


Where are the biggest growth areas for women in cable?

It might not be the sexiest job, but data wonks, data specialists and data analysts. With a shift toward on-demand consumption, the content industry is increasing a data-game.


What’s the most important aspect of mentoring?

Being human. Showing that we all have foibles. And for over-achievers, reminding them that perfection is the enemy of good.


What/who inspires you at work? What/who inspires you outside the office?

My incredible team. They inspire me every day with their creativity, passion, drive and innovation.


Best trick for maintaining the personal-professional life balance?

No matter how pressed for time, how harried, or missed, set time aside for yourself. Put as much a premium on your own happiness as you do your job and parenting. Both you and others will be better for it.


Your favorite trick for unwinding?

Dance parties with my kids. They are currently partial to Rachel Platten’s “Fight Song” or “Brave” by Sara Bareilles.

The Daily



Comcast named Elaine Barden vp, business development for the company’s West Division, heading up business

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up