EVP, Marketing & Digital
USA Network 

As a working mother of two kids under age 3, Shapiro says she has learned quickly that behind every busy woman is a team. She describes hers as one of the best in the business, and the results are definitely there. “A day never passes when I am not grateful to them for their contributions and commitment,” she says. Shapiro recently shepherded USA’s move from cable into the broadcast Upfront Week and played a pivotal role in developing the “Characters Welcome” brand identity.

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Eventful 2025 Sets Up a Busy Year Ahead

If 2025 was about positioning, 2026 is shaping up as a year of execution. That goes for the FCC, which has set the stage for spectrum auctions, broadcast ownership rules reform and heightened scrutiny of network/affiliate dynamics, as well as companies hoping to close on high-profile mergers that would reconfigure their respective industries.

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