Alexander “Sandy” Brown, Keith Clinkscales, Val Boreland & Glenn Beck
Glenn Beck
Title: Founder & Owner, TheBlaze
Years in Cable: 8
Education: High School
Best Advice in 7 Words or Less: Focus on important things, the rest follows.
Alexander “Sandy” Brown
Title: President & CEO, One World Sports
Years in Cable: 25
Education: BA, Washington & Lee University
Best Advice in 7 Words or Less: Read everything; work harder than anyone else.
Keith Clinkscales
Title: CEO, Revolt Media & TV
Years in Cable: 10
Education: BS, Florida A&M University; MBA, Harvard University
Best Advice in 7 Words of Less: Pledge allegiance to your brand
Val Boreland
Title: EVP, Head of Programming & Production, Revolt Media & TV (pictured, center left)
Years in Cable: 20
Education: University of Michigan
Best Advice in 7 Words or Less: If you’re not happy then leave.
If there’s one thing these networks have in common, it’s tremendous growth. One World Sports’ distribution is up 40 percent over last year, TheBlaze’s distribution has doubled, and Revolt is on track to be the third-largest independent network launch in cable history. But the real story is these execs’ are all leading the charge by focusing on their audiences. For One World Sports, that means providing viewers access to nearly every sport imaginable. Beck, Boreland, Brown and Clinkscales all know the value of respecting their audiences enough to create programs and build sponsorships their viewers can relate to.
Beck
I watch most programming on this device: iPad
The biggest innovation in cable over the last year: Sling TV
Apple iWatch or Rolex? Both
Twitter, Instagram or Snapchat? All of the above. Be where your audience is.
Favorite vacation spot: My farmhouse
The last time I had a good laugh was… every day!
My favorite business/motivational book: I don’t have just one favorite but my most recent has been The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
Brown
I watch most programming on this device: Smartphone
Favorite screen: 60-inch
Apple iWatch or Rolex? Neither—Timex
Twitter, Instagram or Snapchat? Twitter
If my office produced a viral video, the background music would be… U2
The technology that will most benefit cable over the next year is… continued development of broadband.
Who’s on tap for the next big comeback? John Malone
Desert island album: U2, Rattle & Hum
Favorite TV show as a kid: “The Green Hornet”
The last time I had a good laugh was… with my kids this morning.
Dish I can make and that would impress a celebrity chef: Roast wild Canadian goose
My favorite business/motivational book: Winning by Jack Welch
Clinkscales
Favorite screen: I love how much can be done from my smartphone, and since it is with me it remains my favorite screen for most of the day. However, I like to find my way to the television for sporting events.
Twitter, Instagram or Snapchat? To reach the audience that we go after, I would say all of them, and I would add Vine as well.
The technology that will most benefit cable over the next year: I believe there is a tremendous amount of potential between the speed of social media, and the way audiences discover, find and fall in love with content. Technologies like Whipclip, promise to empower more fans to talk about their favorite content. As measurement continues to change, the social media impact will become an increasingly important measurement factor.
Favorite TV show as a kid: “Starsky and Hutch”
Boreland
I watch most programming on this device: 50/50 between TV and laptop
The biggest innovation in cable over the last year: The launch of Revolt TV
If I had a show on YouTube it would be called… “How to Watch Television”
The day we get multiplatform measurement is the day I… get a good night’s sleep.
If I could interrupt Kanye West just once, I would tell him… laugh & smile more. I like him so much better when he does.
Twitter, Instagram or Snapchat? Instagram
The technology that will most benefit cable over the next year is… an accepted audience measurement tool across multiple platforms.
Favorite vacation spot: Capri, Italy