VP, Brand Marketing
mun2

Alonso calls diversity the collaborative spirit of “bringing together individuals with various experiences, backgrounds, approaches, ideas and solutions.” That spirit was tested in his biggest challenge of 2013: promoting the final season of mun2’s popular “I Love Jenni” following the tragic death of its star, Jenni Rivera. His team planned a strategy that promoted the show while being respectful of Rivera’s memory and her connection with her audience. He says that successful launch was their most ambitious project to date.

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