Title: President, Programing and Content, Univision Communications Inc.
Years in Cable: 35 years in the TV industry.
Education: Universidad de Guanajuato, Mexico
Best Advice in 7 Words or Less: Be humble
Juan Carlos Rodriguez
Title: President, Univision Deportes
Years in Cable: 15
Education: Business Administration
Best Advice in 7 Words or Less: Dream, dream, dream, try and fail, dream.
Title: President, Advertising Sales & Marketing, Univision Communications Inc.
Years in Cable: 15+
Education: BS, Business Management and Marketing, C.W. Post
Best Advice in 7 Words or Less: To define reality and tell the truth.
Univision ranked as the fifth most-watched network in primetime, regardless of language, among Adults 18-34 and Adults 18-49 for the entirety of 2014. Why? Look no further than these three execs. Ciurana led the positioning of the net as younger and more male-oriented, solidified by alternative series “La Viuda Negra.” And he continues to drive Univision’s entertainment slate with pioneering collaborations including Latino boy band search “La Banda” (The Band) with Simon Cowell. In a tough marketplace, Turner’s team closed the 2014 Upfront with growth in both volume and price including the most successful sports sales effort in the company’s history with the FIFA World Cup. With Rodriguez as team captain, UDN ranked as the fastest-growing sports cable network regardless of language in 2014, in both total day and primetime. As the exclusive Spanish-language rights holder in the U.S. for the FIFA World Cup tournament, the network delivered the most extensive FIFA World Cup coverage in the history of Spanish-language television in the U.S., reaching nearly 81 million Total Viewers, a 65 percent increase over the 2010 presentation. And let’s not forget MLS. Rodriguez has big plans for league coverage thanks to a new eight-year agreement.
I watch most programming on this device: My TV. Since I was a kid, I have been obsessed with television, and while I use my iPhone for social media, I still enjoy watching the big screen. I have over 12 screens in my office, which allows me to monitor what’s on at all times.
The day we get multiplatform measurement is the day… Univision will be No. 1 regardless of language in the U.S., as Hispanics continue to over-index in the use of mobile devices.
Twitter, Instagram or Snapchat? Twitter. I’m an avid user of Twitter. I started using the platform a few years ago to connect with the audience and now I have 2.5 million followers.
My favorite newfound hobby: It’s not a new hobby, but my all-time favorite hobby is driving my Harley long distances. I call it “air therapy.”
I watch most programming on this device: Huge TV
The biggest innovation in cable over the last year: Hat Trick Production – (Remote Soccer Production)
If I had a show on YouTube it would be called… “The Board”
Favorite vacation spot: Snow skiing with family & friends – Anywhere
Favorite TV show as a kid: “Top Cat”
I watch most programming on this device… it’s called a Television!
Apple iwatch or Rolex? Rolex
If I could interrupt Kanye West just once… I’d tell him to go wait in the car, and don’t play with the radio!
Favorite TV show as a kid: “Bonanza.” I wanted to grow up to be Little Joe.
If my office produced a viral video, background music would be… Springsteen – Land of Hopes and Dreams