In June of last year Cheng took his digital expertise—put to good use for a decade at Disney ABC Television Group—to Amazon Studios. He’s credited with building Disney’s online and on demand platforms, which ushered the company’s TV Everywhere products toward a number of firsts: streaming in HD, streaming full episodes on an iPad and live linear feeds of broadcast channels. “We were streaming video before streaming video became cool,” he remarked upon announcing his departure. Indeed. At Amazon Studios’ he leads business operations and software development—and his capable hands are full, given the company’s mandate to produce a dozen new movies per year.

What does the multiscreen experience look like in 3 years?

TV only gets better for consumers. Issues with navigating across channels for content or starting a show in the middle of the season will no longer be problematic. Multiscreen consumption provides audiences with better on demand, cross platform experiences, and help customers discover and engage with content because of the flexibility and simplicity it offers.

How do you keep yourself and your team engaged and informed on the changing multiscreen universe?
We’ve provided Amazon customers with a cross platform experience long before video consumption on multiscreen was mainstream. I’ve been involved in this space for over fifteen years, and am thrilled to be a part of a team that is passionate about creating innovative stories and leading in digital distribution. We are customer obsessed and have a great team that constantly reads and shares customer feedback across all departments. We’re continuously informed about the type of content customers want and how they want the content delivered.

What are your 3 go-to apps?
Amazon Video, Wunderlist, Box

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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