As the man in charge of digital media for all Disney/ABC Television Group, Cheng works to find new ancillary digital revenue streams to support Disney-ABC’s broadcast and cable networks. Primetime, daytime, news, kids shows, even online original programming—yep, the entire Disney-ABC portfolio—is now available via TV Everywhere thanks to Cheng’s efforts. “As an industry, attention should be paid to the evolution of original programming developed on and for the Internet that’s distributed through cable’s broadband pipes,” he says. “It’s attracting meaningful audiences, and we should all be thinking about the long term strategic opportunities and implications.”

What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?

Diversity means having a dynamic, collaborative and innovative working environment that allows for a wide spectrum of ideas, stories and solutions to have a voice.  If we are committed to ensuring that our management and employee base reflects the mindset and experiences of the consumer base we serve, we can develop and maintain a competitive edge.

What’s been your company’s biggest innovation this year?

Fully realizing the concept of TV Everywhere across our entire portfolio (launching WATCH ABC, WATCH ABC Family) and premiering new programming on and new versions of WATCH Disney Channel, WATCH Disney XD, and WATCH Disney Jr.

Name one emerging trend in cable we should all have our eyes on.

As an industry, attention should be paid to the evolution of original programming developed on and for the Internet that’s distributed through cable’s broadband pipes.  It’s attracting meaningful audiences and we should all  be thinking about the long term strategic opportunities and implications.

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