EVP, Digital Media
Disney-ABC TV Group

Why Him? One of cable’s brightest, Cheng’s a respected thought leader and innovator who’s not been afraid to zig where others have zagged.

Challenges, Opportunities: “Multiplatform access to premium content will be what consumers want,” Cheng says. “Quality storytelling… will be the differentiator for success. What’s exciting are the breakthroughs in technology and consumer experience that can elevate the way we merchandise stories and connect with our viewers for a stronger, more meaningful relationship. The challenge will be to clearly define the value proposition for viewers in every way we distribute and price our content to maximize and grow the business with our partners.”

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Charter, Comcast, Liberty Global Talk Cable’s Competition

It’s a very busy Thursday for the Syndeo Institute at The Cable Center. It’s not only hosting its annual Cable Hall of Fame celebration at the Ziegfeld Ballroom in NYC this evening, but also opened the day with an exclusive industry leadership forum just a few blocks away at the Paley Media Center.

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