EVP, Digital Media
Disney-ABC TV Group
Why Him? One of cable’s brightest, Cheng’s a respected thought leader and innovator who’s not been afraid to zig where others have zagged.
Challenges, Opportunities: “Multiplatform access to premium content will be what consumers want,” Cheng says. “Quality storytelling… will be the differentiator for success. What’s exciting are the breakthroughs in technology and consumer experience that can elevate the way we merchandise stories and connect with our viewers for a stronger, more meaningful relationship. The challenge will be to clearly define the value proposition for viewers in every way we distribute and price our content to maximize and grow the business with our partners.”