Leveraging the legacy of Hitchcock’s Psycho, A&E wanted to convey that the series was not a conventional prequel. It decided that the key to the marketing campaign is to get viewers to “Take-a-Peek” combining its creepy 12 Rooms website with other similarly themed advertising and materials. At Comic-Con, A&E created an elaborate exhibit featuring a replica of one of the bedrooms at the Bates Motel, allowing fans to set up their own creepy photo shoots. It all worked: the series premiere scored 3 million total viewers and 1.6 million in both 18-49 and 25-54, making “Bates Motel” the #1 original drama series debut ever on A&E in both demos.

The Daily

Subscribe
Tuesday–January 20

Remembering Rocco: Mediacom Founder’s Legacy Leaves Deep Imprint

Warner Bros. Discovery chief David Zaslav called him “The Rock,” an apt nickname for a man who spent decades as a passionate advocate for the cable industry. The passing of Mediacom CEO/Founder Rocco Commisso on Friday at age 76 sent seismic ripples through the industry over the weekend.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.