A&E wanted to position this series as more than a conventional prequel, and did so by asking viewers to “Take-a-Peek” with an voyeuristic (and creepy) marketing campaign. The series premiere scored 3 million total viewers and 1.6 million in both 18-49 and 25-54, making “Bates Motel” the #1 original drama series debut ever on A&E in both demos.

The Daily


Paramount+ Leaves Analysts Uncertain

ViacomCBS is confident that Paramount+ is a step forward into the future for its business, but some analysts are skeptical that the streamer will be a booming success. Paramount+ will cost customers

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