A&E wanted to position this series as more than a conventional prequel, and did so by asking viewers to “Take-a-Peek” with an voyeuristic (and creepy) marketing campaign. The series premiere scored 3 million total viewers and 1.6 million in both 18-49 and 25-54, making “Bates Motel” the #1 original drama series debut ever on A&E in both demos.

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Fifty Years!

Commentary by Steve Effros It quite literally has taken me by surprise; it occurred to me that this marks the beginning of the 51st year of my writing a column regarding telecommunications, cable, broadband

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