VP, Multicultural Marketing
Comcast Cable

Adriano specializes in connecting and communicating with diverse audiences. A Mexico native, he helped execute AT&T’s first national Hispanic marketing program. That experience has shaped his tactics in the development and deployment of Comcast’s multicultural marketing initiatives like multi-ethnic triple plays and the Xfinity Latino Entertainment Channel. Adriano is especially proud of the team he’s helped put together. “Our products and services are built by Latinos, for Latinos, and are the best in the industry,” he says.

The Daily

Subscribe

Doing Good

Lifetime announced “Gift of a Lifetime,” part of the net’s pro-social giveback initiative partnering with charities to identify five women and their families to receive the “gift of a lifetime”

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up