VP, Multicultural Marketing
Adriano specializes in connecting and communicating with diverse audiences. A Mexico native, he helped execute AT&T’s first national Hispanic marketing program. That experience has shaped his tactics in the development and deployment of Comcast’s multicultural marketing initiatives like multi-ethnic triple plays and the Xfinity Latino Entertainment Channel. Adriano is especially proud of the team he’s helped put together. “Our products and services are built by Latinos, for Latinos, and are the best in the industry,” he says.