Let’s face it: Adobe Primetime has really become the Gold Standard when it comes to TV Everywhere authentication by tightly integrating Adobe’s video publishing, player, DRM, advertising and analytics to help eliminate multiplatform complexity. The results are greater revenue from ad sales and subscriptions, lower operating costs and more engaged audiences. Adobe Primetime customers are a who’s who of media heavyweights, including Comcast, NBC Sports and one of the original TVE pioneers, Turner Broadcasting System. Comcast has even incorporated several of Adobe Primetime’s components across its Xfinity web properties to monetize and deliver IP-video to its subscribers.

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