Let’s face it: Adobe Primetime has really become the Gold Standard when it comes to TV Everywhere authentication by tightly integrating Adobe’s video publishing, player, DRM, advertising and analytics to help eliminate multiplatform complexity. The results are greater revenue from ad sales and subscriptions, lower operating costs and more engaged audiences. Adobe Primetime customers are a who’s who of media heavyweights, including Comcast, NBC Sports and one of the original TVE pioneers, Turner Broadcasting System. Comcast has even incorporated several of Adobe Primetime’s components across its Xfinity web properties to monetize and deliver IP-video to its subscribers.

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Wednesday–July 2

Paramount’s Reason for Settling Trump Lawsuit

With news breaking overnight of Paramount Global’s $16 million settlement of President Trump’s “60 Minutes” lawsuit, the company couldn’t ignore the elephant in the room during its annual shareholder meeting Wednesday.

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