Virtual Reality/Augmented Reality Marketing | Turner Entertainment Networks – AT&T and CONAN 360 Virtual Reality at Comic Con
Turner Entertainment Networks upped the game for Virtual Reality marketing with its ingenious pairing of AT&T Mobility with TBS’ “Conan” late-night series at Comic-Con 2015. With “CONAN360 VR presented by AT&T,” Turner blended on-air promo, an in-show presence, digital and mobile extensions and on-site activation to project AT&T as a leader in mobile. In the end, on-air promo reached 27 million viewers, social media engaged more than 3 million and the digital campaign gained 51 million impressions. Meanwhile, CONAN360 VR content gained 3.2 million views.