Jason Jordon, the new chief operating officer for Bellator MMA, which airs on SpikeTV, doesn’t just work in sports for a living. He’s quite the sportsman himself. Jason enjoys travel, the outdoors, motorcross, volleyball, basketball and snowboarding. (Check out the pictures of him shredding.) He’s also done three Hermosa Beach Ironmen. It’s not your typical Ironman, mind you–one leg involves booze. First you paddle, then you run, then you chug six beers.