On Tuesday Vice Media and A+E Networks announced that H2 is being rebranded as a new linear TV channel dubbed “Viceland.” And on Wednesday, Vice sent out this promo of programming on the channel, launching early next year, to prospective viewers. It’s launching to a distribution of 70 million homes and will feature content all created in-house. Creators include Ellen Page, Eddie Huang, Michael K. Williams, no name a few. The shows have Vice’s youth media and global spin to them, like the brands with which it covers fashion, food, music and sports. A&E has a 10% stake in Vice Media.

The announcement on Tuesday hinted that various content formats and new ad forms will be experimented with; advertisements may translate as an extension of the programming itself. This is the first time Vice Media will have its own TV channel, though the current events series “Vice News” has lived on HBO since April 2013.

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