Lifetime has a 20-year-long commitment to breast cancer awareness. The Klum BCRF PSA above, which highlights how breast cancer affects everyone with one in eight women diagnosed in their lifetime, will across A+E Networks’ channels, as well as be seeded throughout social media. Among affiliates, some 174 markets have signed up to air it.

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Wednesday–September 22

TV Viewership Soaring

As the pandemic (maybe) starts to slow down, there seems to be no change in the trend of increased traditional TV viewership. Cable accounted for the highest share of time spent viewing with 70% versus

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