The latest by:
Cablefax Staff
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Premium Content
07/31/2025
Spectrum Reach Architect Is Live
Charter officially launched Spectrum Reach Architect, its new AI-driven media planning platform.
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Premium Content
07/31/2025
NHL.TV Goes to DAZN
The NHL and DAZN inked a multi-year deal that will see the streamer become the exclusive home of NHL.TV in nearly 200 countries.
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Premium Content
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Premium Content
07/31/2025
NBCS, World Aquatics Extend
World Aquatics, the international governing body of aquatic sports, has extended its exclusive U.S. media rights deal with NBC Sports through 2028.
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Premium Content
07/31/2025
Disney Sports Advertising Volume Nears $4 Billion
Disney Advertising wrapped up its 2025-25 Upfront with some good news on the sports and streaming fronts.
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Premium Content
07/31/2025
Too Many Shoppable Ads?
While new ad formats like pause ads and shoppable ads seem to be all the rage with advertisers, Comcast’s FreeWheel Viewer Experience Lab says advertisers need to think about the viewer experience and not overuse them.