ESPN Career Center
ESPN dubs itself the worldwide leader in sports, but that mantra is met by the investment in its employees. Enter the ESPN Career Center, a platform designed to support employees at the network in career growth and development. The idea sparked when SVP of Development, Inclusion and Wellness Tonya Cornileus and her team wanted to mimic career counseling that many universities provide students. The team made five personas—Career Starter, Career Upskiller, Career Shifter, Career Returner and Career Accelerator—that align employees to the type of guidance they’re seeking at that current time. Of course, each persona enters a sports-themed world that entails unique experiences at different stages through Microsoft SharePoint. It even features music, voice-overs and crowd noise to deepen the experience. Overall, the Career Center reeled in over 11,000 page views, and six monthly winners have earned career development experiences by being active on the platform.