In CableNET 2008, Zodiac Interactive is displaying its tru2way framework, PowerUp for tru2way, which is designed to enable TV widgets (called Zidgets), such as local restaurant search, click-to-call, multi-player games, photosharing, weather, traffic, sports scores, and local news, etc. – without disrupting the TV viewing experience. These demonstrations can also be found across The Cable Show’s exhibit floor in Zodiac’s partner booths, including Advanced Digital Broadcast (booth #841), who will demonstrate multiple tru2way platforms, Alticast (booth # 3505), Motorola (booth #1405) and Thomson (booth #941). Additionally, in suite #ES1, Zodiac will demonstrate its PowerRamp (On Ramp to OCAP) platform and middleware solution. A Java-based JSR242 compliant platform, PowerRamp is a migration path to tru2way technology.

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Monday–September 15

Strategic Swerve: EchoStar Outlines Life With Less Spectrum

EchoStar CEO Hamid Akhavan didn’t beat around the bush during Monday’s investor presentation—the company probably wouldn’t have held it if it hadn’t already been scheduled. That’s because of how

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