In CableNET 2008, Zodiac Interactive is displaying its tru2way framework, PowerUp for tru2way, which is designed to enable TV widgets (called Zidgets), such as local restaurant search, click-to-call, multi-player games, photosharing, weather, traffic, sports scores, and local news, etc. – without disrupting the TV viewing experience. These demonstrations can also be found across The Cable Show’s exhibit floor in Zodiac’s partner booths, including Advanced Digital Broadcast (booth #841), who will demonstrate multiple tru2way platforms, Alticast (booth # 3505), Motorola (booth #1405) and Thomson (booth #941). Additionally, in suite #ES1, Zodiac will demonstrate its PowerRamp (On Ramp to OCAP) platform and middleware solution. A Java-based JSR242 compliant platform, PowerRamp is a migration path to tru2way technology.

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Old Theatrical Model Never Coming Back?

Theaters have been some of the hardest-hit businesses since the start of the COVID-19 pandemic, and a number of executives across media think some of the temporary changes made over the last year are here to

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